Retailing

Chapters include:

1. Retailing - Yesterday and Tomorrow
2. What Is Retailing?
3. Understand Your Customer
4. Selling And Merchandising
5. Retail Service Issues 6. Retail Branding and Positioning
7. Logistics and Supply Chain Management
8. Profitability and Measuring Retail
- Performance
- Retail Calculations
- Inventory (stock) Management
- Key Performance Indicators
- Price Cutting Guide
- Value of Selling Space
9. Retail Innovation
10 Retail Glossary

Topics include:

1. Category Management
2. Partnerships for Retailers and Suppliers
3. Customer Loyalty
4. Emerging Retail Trends
5. What makes a successful retailer?
6. Building a Winning Retail Strategy
7. The Retail Value Chain
8. Four Phases of Retail Store Growth
9. Finding Your Retail Niche
10. Motivating Staff
11. Merchandising
12. Pricing strategies
13. Store Displays and Signage
14. Resolving Customer Complaints
15. Benchmarking