Retailing

 

978-0-9807991-4-9
A4 format, 3-ring binder
190 pages - $149.00 (including postage)

What You Should Know About Retailing
Suitable for owners, managers, supervisors, sales staff and training purposes

 

Chapters include:

1. Retailing - Yesterday and Tomorrow
2. What Is Retailing?
3. Understand Your Customer
4. Selling And Merchandising
5. Retail Service Issues 6. Retail Branding and Positioning
7. Logistics and Supply Chain Management
8. Profitability and Measuring Retail
- Performance
- Retail Calculations
- Inventory (stock) Management
- Key Performance Indicators
- Price Cutting Guide
- Value of Selling Space
9. Retail Innovation
10 Retail Glossary

Topics include:

  1. Category Management
  2. Partnerships for Retailers and Suppliers
  3. Customer Loyalty
  4. Emerging Retail Trends
  5. What makes a successful retailer?
  6. Building a Winning Retail Strategy
  7. The Retail Value Chain
  8. Four Phases of Retail Store Growth
  9. Finding Your Retail Niche
  10. Motivating Staff
  11. Merchandising
  12. Pricing strategies
  13. Store Displays and Signage
  14. Resolving Customer Complaints
  15. Benchmarking

 

Download a PDF brochure & mail order form for this book


 


 

 

 

 
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